Heinz has built its reputation over the past 150 years as
a family-friendly company that evokes fond memories of goods like ketchup and beans. To establish themselves as a global icon, they are trying to redefine the Heinz brand for the next 150 years. The brand also seeks to connect with a new and wider range of audiences.
To achieve this, we teamed up with one of the top-selling games in the world, Cyberpunk 2077 because we believed that Heinz is going to be the brand of the future, a global icon and launched the campaign simultaneously across more than twenty countries. We created a challenge for players to take part and explore the map of Night City to look for Heinz symbols scattered all across the game.
" We want players to #TasteTheMoment with Heinz, showing us what they’ve found and through delivery services around the world, we're able to reach consumers at their homes with this special campaign. "