Animal cruelty is a common social issue happening all around the world. With this social campaign, this project aims to stop and avoid animal cruelty by exposing the cold hard facts on how animals' skin are being used for fashion. The objective is to also portray cruelty without showing any signs of cruelty or violence.
" The concept of the campaign is to show the original owner of various garments derived from different exotic animals, which in this case are alligators and snakes implemented in these three posters. "