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Canda

Canda is a comedy content platform that provides
a comprehensive experience of laughter and comedy from all over the world. The objective is to not only provide a fun and entertaining experience but to also
be a platform for users to interact with each other.

Client
Canda
Year
2021
Discipline
Branding, Identity, UI/UX

It all started when the comedy industry was not highlighted enough, especially when it comes to the cultures within the contents as it was lacking diversity. For instance, contents like stand-ups aren’t as accessible compared to our daily movies and series.

With that being said, Canda aims to bring joy and laughter to the world with content ranging from different categories like movies, series, stand-ups, podcasts, and more to come in the future.

“Canda” was originally derived from the word “Bercanda” which means kidding or to make jokes in Indonesian. The logo itself resembles a happy emotion by using circle and rounded elements. The semi-circle represents a person’s mouth and the circle represents the person’s eyes. A circle
is also described as creativity and unity.

The platform concentrates on comedic content and will always endeavor to provide new and original content that
is constantly entertaining.

" Users of the platform also have access to a more tailored contents that are diverse in cultures and regions, as well as exclusive VR-ready content that provides a more immersive and engaging experience. "

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